Target Lands Deals on PlayStation IPs

LONDON: Target Entertainment has signed new licensing agreements for its PlayStation properties Invizimals and EyePet across Europe.

Invizimals has Panini as a licensing partner, which launched a range of products, including trading cards, stickers and albums, in January. Sticker sales have already exceeded 6 million units in Spain and Portugal alone. The products are licensed to Panini in Spain and Portugal by Target’s sub-agent BRB Internacional, in Italy by The Licensing Factory and in France by MJA Licensing. Target has also singed a deal directly with Panini for the U.S. and the rest of Europe. Other recent deals include Safta S.A. for stationery and back-to-school, Comansi for mini figurines in Spain and Portugal and Edibas collections for trading-card games and figurines in Italy.

Target has also signed multi-territory deals for EyePet with IGS Corporation of the U.K. The initial ranges of plush key chains, beanies, large plush, animated plush and sound-activated plush will roll out across Europe starting in October. Products will be available through IGS’s gaming-purpose website gameonstuff.com.

Helen Howells at Target Entertainment said: "Children have really taken the brand to their hearts and we’re thrilled by the incredible consumer take-up of Invizimals across Europe. Will this be the next big boys’ action brand? If current sales are anything to go by we definitely think so. We’re also really excited about bringing EyePet to new audiences beyond the game through the IGS range of collectible plush toys.”