Taffy Entertainment Secures Worldwide Rights to Bobby’s World

LOS ANGELES, April 10: Taffy
Entertainment has secured the worldwide distribution rights to Howie
Mandel’s Emmy-nominated 81×23-minute series Bobby’s World, which was relaunched in January on Kabillion’s VOD
and broadband platforms.

Bobby’s World, which
was originally broadcast on FOX from 1990-1998, was successfully relaunched in
January on Kabillion, available as a free VOD channel on Comcast Cable and as a
free online broadband site at www.Kabillion.com. Since
the show debuted on the new service, it has been downloaded and viewed over
500,000 times and it has garnered an even higher number of views on the
website. The animated Bobby character also made a guest appearance on NBC’s hit
prime-time series Deal or No Deal
this past February Sweeps period, where he was seen by over 16 million viewers.

Originally produced by Film Roman Productions and 20th
Century Fox Television, in association with Alevy Productions, the show takes a look inside the
mind of 4-year-old Bobby Generic, who lives in a suburban neighborhood. Each
episode is introduced by a live-action sequence featuring Howie Mandel, and
draws from everyday family situations and growing up problems that are
magnified by Bobby’s active imagination.

Bill Schultz, the co-CEO of Taffy Entertainment, commented: “Bobby’s World is one of those classic
cartoons that is not only appealing to today’s kids, but also has a huge
teen/20-something appeal. Howie has also reinvigorated the brand with numerous
appearances on daytime and late night talk shows. He has made it a priority.
Online communities like Facebook, MySpace and YouTube are virally selling the
show. This groundswell, combined with the fact that we are working with Howie
to help introduce this much-beloved character to a whole new generation of kids
worldwide, makes this a huge opportunity with many more chapters to be
written.”