SPTI Names Kolerova Sales Director For Russia

LONDON, November 13: Sony
Pictures Television International (SPTI) has appointed Katerina Kolerova as
sales director for Russia and the countries of the CIS.

As part of the
appointment, SPTI announced a new Moscow office, out of which Kolerova will
provide direct in-market client service. Russia had previously been serviced
out of London.

Kolerova’s focus will be
on meeting the content needs of a range of clients that includes broadcasters,
digital and mobile service providers. According to the company, the appointment
is in response to a burgeoning Russian content market and to meeting the needs
of the increased number of new players.

Kolerova joins SPTI from
Moscow-based VID Entertainment Group, where, as executive director, she was
responsible for overseeing the group’s sales and acquisitions of TV formats and
finished programs.

“The appointment of
Katerina to our dedicated sales office for Russia enables us to exploit more
opportunities for our business in this exciting and increasingly dynamic
market,” said Danny Goldman, SPTI’s senior VP of sales, to whom Kolerova
reports. “We are excited by the potential of the emerging markets not only in
Russia but across the CIS.”

—By Ned Berke