SPT Establishes Production Outfit for Arab Market

DUBAI/LONDON: Sony Pictures Television Arabia is a new Dubai-based production company set up to serve the Arabic-speaking market, with offices also located in Cairo and Beirut.

Ziad Kebbi and Dany Karam jointly lead the company, responsible for representing Sony Pictures Television’s catalogue of scripted and non-scripted programming for 22 countries across the region. This is the latest effort for Sony Pictures Television to expand its international production business, following on such formations as Floresta in Brazil.

Kees Abrahams, the president of international production, SPT said: “The Arabic-speaking countries represent an exciting market for SPT with a growing appetite for high quality, scripted and non-scripted content. With our vast catalogue of library and current formats along with Ziad and Dany, who are two experienced and talented executives, we are now in an even stronger position to grow our production business across this important market.”

“I’m delighted to be part of SPT, one of the world’s leading entertainment companies” said Kebbi. “SPT Arabia will tap into the global knowledge and resources of SPT and will lean on our local market knowledge to bring the most compelling and most entertaining programming to TV viewers in the Middle East.”