SPI Channels to Become Available on ApolloTV

NEW YORK/AMSTERDAM: A dozen channels from the SPI International/FilmBox worldwide television portfolio are slated to launch soon on ApolloTV.

Channels to be offered via ApolloTV's OTT and mobile TV platforms include FightBox HD, DocuBox HD, FashionBox HD, Fast&FunBox, 360 Tune Box, FilmBox Arthouse, Erox, Eroxx, Kino Polska International and Kino Polska Muzyka International, FilmBox Russia and MadScreenBox. ApolloTV caters to ethnic households and niche markets in North and South America. It is a division of 1GlobalMedia.

"We are excited to make our channels available on ApolloTV and to team up with Home2US Communications in order to provide diverse types of programming to both ethnic and general audiences," noted Loni Farhi, the president of SPI International. "Our worldwide channels FightBox HD, DocuBox HD, FashionBox HD, Fast&Fun-Box and 360 TuneBox have a general appeal to most viewers as they offer mainstream level interest while the two Kino Polska channels cater to a particular ethnic group. Finally, FilmBox Arthouse should generate interest among film aficionados who wish to have access to independent and arthouse films that are not easily accessible via main outlets in the U.S. in particular."

"Reflective of the strong demand for international programming among ethnic viewers across America, we have been serving many key ethnic, niche markets ranging from Albanian to Croatian, Korean to Vietnamese, Bolivia to Bulgaria, the Netherlands to Poland and many other. We have been serving the Polish viewers in North America since 2003 with various channels sourced from Poland. In this specific case, Kino Polska Int'l and Kino Polska Muzyka Int'l will add more color and variety for such viewers," added Nancy Dube, the chief marketing officer at ApolloTV and Home2US Communications. "Likewise, viewers from various other ethnic groups will enjoy some of the programming seen on FightBox and DocuBox and we hope to capitalize on such nuances while offering more value and interesting content to our viewers."