Spanish-Language Adspend Delivers Gains

NEW YORK, November 7: According to Nielsen Monitor-Plus,
total ad spending on Spanish-language media in the U.S. for the first half of
2007 reached $2.87 billion, a 2.3-percent increase over the same time period
last year.

While Spanish-language network TV was flat at $1.5 billion,
Spanish-language network TV soared 75 percent to $104.3 million.

The largest advertiser across all Spanish-language media is
Univision Communications, with $105.8 million. Non Spanish-language media
companies comprise the remainder of the top 10 advertisers for the first half
of 2007, including Procter & Gamble ($83.5 million, down 1 percent), and
AT&T ($68.4 million, down 14 percent).

Spending for the top 10 categories on Spanish-language media
reached over $1.1 billion for the period, led by the automotive sector at $316
million, followed by wireless telephone services at $140 million.

-By Mansha Daswani