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“Across Europe, there is an appetite to create homegrown content. The constraints on the volume of regional production will always be governed by budget considerations, which can be balanced with finished acquired programming—and indeed, the finished and format of the same show on a platform can complement each other.” —Mark Lawrence, executive director for EMEA, Endemol Shine International

“Since the beginning of their popularity in the international market, there has been strong demand for Turkish series in Central and Eastern Europe, especially in the Balkans, where many of our series and feature films have been exported.” —Can Okan, founder and CEO, Inter Medya

“Our globally successful talent shows continue to be renewed and are delivering for our respected partners, especially our iconic entertainment brands Got Talent, Idols and X Factor.” —Daniela Matei, CEO for the Nordics, Central and Eastern Europe and the Balkans, Fremantle

“Buyers have a high level of awareness of and excitement for Turkish dramas. The production quality is always something that we are proud of, and when it is combined with our unique but relatable storytelling, the buying decision comes very quickly.” —Ekin Koyuncu, regional sales executive, Kanal D International

“In CEE, prime time is still very much dominated by shiny-floor, studio-based formats and reality shows that have a proven track record in several territories.” —Keren Shahar, the COO and president of distribution, Keshet International

16:9

16:8

4:3

4:5

1:1