Sky, The Walking Dead Producer Team for Mobile Narrative Gaming Venture


Sky and The Walking Dead producer Skybound Entertainment have combined forces to create Skybound Stories, a joint venture that will use new and existing IP to create mobile narrative gaming experiences for users worldwide.

Narrative gaming works across multiple platforms to provide immersive storytelling. Skybound Stories will seek episodic and character-driven narratives where the player becomes the protagonist, making choices that matter to the storyline. Skybound Stories will create new IP for standalone games while also seeking to exploit IP from Sky’s forthcoming original productions across Europe.

Gary Davey, managing director of content at Sky, commented: “I am very excited about this venture. This is comic books for the iPhone generation. Interactive story-telling, designed for mobile consumption is a fascinating new field for us. And it’s great to now explore it with the masters of the craft.”

John Jelley, VP of business development at Sky, said: “As gaming continues to broaden in appeal with a higher quality of IP, the boundaries between games and video are gradually disappearing. This joint venture will help us find innovative new ways for customers to experience the shows they love—in a natively interactive format on any smartphone.”

Dan Murray, president of Skybound Interactive, commented: “A constant goal at Skybound is to deliver new and existing fans with the best content possible. Our deal with Sky allows us to dive deeper into already cherished worlds in a creative way, inviting players to become a part of the story.”