Sky PVR Box Rollout Passes 2 Million Mark

LONDON, January 2: British Sky Broadcasting says it is on
track to reach its target of 25 percent Sky+ DVR penetration well in advance of
the original 2010 deadline, after passing the 2 million mark this week.

The number of Sky+ boxes installed in subscriber homes grew
by more than 50 percent last year, the satellite platform said. Commenting on
the milestone, CFO Jeremy Darroch noted, “The rapid growth of Sky+ shows strong
customer demand for additional services and gives us great confidence as our
multi-product strategy moves forward this year.”