Si Hay Ideas to Showcase New Formats at MIPCOM

BOGOTÁ, September 8: Si Hay Ideas has added three new entertainment game shows to its catalogue: Somewhere in the World, In Your Shoes and How Dare You.

The adventure game show Somewhere in the World watches children explorers journey to discover different places of the world. From their particular point of view, the children will reveal many characteristics of the selected place, while other child participants in the studio try to figure out where they are.

The game show In Your Shoes asks participants to confront tests related to the jobs of their opponents and time will measure their capacity to do something that is not the job they do. How Dare You challenges couples to pick whether to let their partner suffer unbearable tests, receiving money to let them endure the challenge, or take their partner’s place to prevent it.

“We have been in the market for one year and our period of learning ends in this fair; in year 2009 we expect to start seeing the results of the work that we have done during this tear in the market,” said Juan Pablo Gaviria, the VP of Si Hay Ideas.

—By Kristin Brzoznowski