Si Hay Ideas Presents New Hidden-Camera Show

BOGOTÁ: Among the titles on offer from Si Hay Ideas at NATPE is The 8th Sin, a hidden-camera series that focuses on the deadly sins. 

The show follows as family and friends nominate a contestant because of a sin that they frequently commit. However, the twist is that in the process of catching the nominee in action, the producers turn around the original plan and make the accomplice commit the same sin. The 8th Sin joins formats such as BackStage, How Dare You and In Your Shoes on Si Hay Idea’s NATPE slate.

"We are developing projects which are viable for the present," said Alexandra Fernández, Si Hay Idea’s product marketing director. "Identifying what each territory wants and what they are looking for, I will be at NATPE making contact with those clients that are capable of running the risk to produce new formats and to demonstrate that indeed we are on the same page, in terms of universal contents, that can leave Colombia and go to the rest of the world."