Setanta Offers Live Online Coverage of Rugby World Cup

NEW YORK, July 16:
Setanta Sports North America will be the exclusive live online broadcaster of
the 2007 IRB Rugby World Cup, taking place in France in September.

Beginning today, fans
can pre-order Setanta's broadband all-access "Tournament Ticket" for
$119.99 at www.setanta.com. Setanta's broadband service will exclusively carry
live online coverage of all 48 matches from the event, including original
in-country commentating, pre- and post-match analysis as well as half time
programming. Player interviews, classic footage and other behind-the-scenes
extras are also part of the special "Tournament Ticket" package.

Coverage begins when
host nation France takes on Argentina on September 7.

Roger Hall, the chief
executive of Setanta Sports North America, commented: "Rugby enthusiasts
can now watch the matches of their choice at their convenience with Setanta
Broadband, the most robust online destination for rugby that complements our
televised broadcasting schedule of the event. No other sports network offers
this type of flexibility and unprecedented depth of coverage for sports fans
wanting to follow the action in the means most convenient for them."

Annual subscribers to
Setanta's broadband service have access to all of Setanta's rugby programming,
including the RWC, RBS Six Nations rugby, Guinness Premiership, Heineken
European Cup and more, for $149.99 per year.