Secret Level Taps Netflix & DreamWorks Animation Alum

The AI-native entertainment studio Secret Level has named former Netflix and DreamWorks Animation executive Christina Lee Storm as the head of its new narrative studio.

The company is also set to launch Liquid Engine, an internal AI-powered production platform, in the new year. Liquid Engine is designed to create a frictionless pipeline for Hollywood, rapidly accelerating production and efficiency for film, television, animation, games, verticals and interactive media.

Storm recently led the Television Academy’s special AI guidelines task force. Throughout her career, she has held senior roles at Netflix and DreamWorks Animation. At Netflix, she led virtual production initiatives across series, films, unscripted and special projects. At DreamWorks Animation, she oversaw production technology in feature animation, as well as interactive and emerging media for the studio’s franchises. Storm is also co-founder of Playbook PLBK, a consultancy in emerging technology and entertainment.

Her arrival at Secret Level marks a new chapter for the company, which has begun collaborating with major studios and brand partners and is developing original and co-produced long-form and narrative projects.

“Hollywood is at an inflection point, and Secret Level is positioned to lead the next wave of storytelling,” said Jason Zada, founder and chief creative officer at Secret Level. “Christina is one of the most forward-thinking leaders in the industry. Her curiosity, innovative mindset and ability to solve problems in new ways make her the perfect partner as we continue building the studio of the future. Innovation is in Secret Level’s DNA, and Christina embodies that same drive to push boundaries.”

“Throughout my career as a producer and an executive, I’ve advocated for creatives, helping them to leverage and understand the impact of technology to elevate their stories,” Storm said. “I’m thrilled to continue bridging traditional entertainment and emerging media at Secret Level. Secret Level is one of the most prolific premier AI-native studios working with artists and brands from around the globe, led by Jason Zada, who is a true visionary in this space. This is an incredible opportunity to partner with Jason and lead the company’s development and long form production and help storytellers and artists use emerging technology responsibly to realize their vision. We’re already off and running, and it’s exciting to collaborate with some of the top filmmakers in Hollywood and globally.”