Dutch Football Channel Lands on Samsung TV Plus

Samsung TV Plus has partnered with the Netherlands-based company Your Channels to launch VI TV, the first 24/7 Dutch football channel on the platform, and three decade-specific music channels.

VI TV offers 24/7 access to the latest football news, reports, analysis and highlights from Voetbal International, including the Monday recaps of every weekend football match. The channel is developed in collaboration with PXR, publisher of Voetbal International, WPP Media and Talpa Media.

“Advertisers in the Netherlands need more CTV inventory, and nothing attracts more eyeballs than sports,” said Jefta Lentz, CEO of Your Channels. “Together with Samsung TV Plus, we are delivering what both the ad community and consumers want most.”

The Your 60s, Your 70s and Your 80s music channels feature fully remastered music and offer the greatest hits of each decade, as well as concert footage, music videos and interviews. All three are free and do not require a subscription.

“We are striving to bring Dutch viewers an ever-growing and more diverse lineup, with locally relevant FAST content,” commented Natalie Boot, CCO of Your Channels. “VI TV and the Your music channels are only the beginning.”

“At Your Channels, our technology and expertise provide our partners with a way to launch, maintain and monetize new channels seamlessly, while remaining fully focused on creating strong and engaging content,” added Marvin Kooij, COO of Your Channels.

“Delivering high-quality and locally relevant content is a key priority for Samsung TV Plus,” noted Benedikt Frey, country lead for GSA and Benelux at Samsung TV Plus. “Thanks to our partnership with Your Channels, we can continuously expand our offering in the Netherlands. The launch of VI TV and new music channels is a great example of that.”