WORLD SCREEN
Global Sales of Licensed Goods Up 4 Percent
Retail sales of licensed products hit $251.7 billion worldwide in 2015, representing a 4.2-percent increase on the previous year, with entertainment/character licensing remaining as the largest category. Those numbers were released as part of the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting.
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