Rugby League Commercial Launches SuperLeague+

Rugby League Commercial has launched the global direct-to-consumer streaming service SuperLeague+ with IMG and Endeavor Streaming.

SuperLeague+ will stream all 167 matches from the 2024 Betfred Super League season live internationally, beginning February 15 with the season opener. In the U.K. and Ireland, domestic fans will be able to watch 106 Betfred Super League games live on the service, with the remaining 61 games to be made available delayed and on-demand. Live coverage in the U.K. will begin on February 16.

The service also features exclusive fan content, including Betfred Super League highlights, archive content, dedicated club sections and original programming such as Player Features, Super League Stories and the Out of Your League podcast.

“The launch of SuperLeague+ marks the start of a new era for the Betfred Super League and for British Rugby League,” said Rhodri Jones, managing director of Rugby League Commercial. “Thanks to the groundbreaking deal agreed with Sky Sports last year, all six matches in each of the 27 weekly rounds of the men’s Super League through the 2024 season—a total of 162 games—will be broadcast on a variety of platforms. Sky Sports will retain exclusive live coverage of two fixtures in each round, and our new OTT platform, SuperLeague+, will offer live coverage of the remaining matches.

“This live coverage of more than 100 weekly-round fixtures will be augmented by on-demand, delayed coverage of Sky’s selections for fans in the British Isles. Meanwhile, SuperLeague+ will offer live coverage of all matches in every round for international subscribers. SuperLeague+ will also offer a range of original programming and archive matches and features—meaning that with Sky Sports also showing more Rugby League in 2024, including selections from the Betfred Women’s and Wheelchair Super Leagues, fans will have more ways to watch more matches than ever before.”

Peter Bellamy, chief commercial officer at Endeavor Streaming, added, “For the first time, Betfred Super League fans around the world can watch live coverage of their favorite teams from one destination. With our world-class streaming technology and fan engagement expertise, we’re able to help the sport expand its international reach and connect directly with its global fanbase to drive even deeper engagement.”