Roku Preps British, Canadian Expansion


SARATOGA: Consumers in the U.K. and Canada will be able to buy Roku streaming player devices early next year, with the company expanding its platform to support region-specific content channels.

Roku in the U.S. delivers more than 350 channels of content—a mix of free, ad-supported and paid—including Netflix, Amazon Instant Video, Hulu Plus and HBO GO.

“This year has been one of many accomplishments for Roku in the U.S.," said Anthony Wood, Roku’s founder and CEO. "In July, we introduced Roku 2 which brings casual games to the TV and last month we unveiled the $49.99 Roku LT. We’ve added casual games including Angry Birds and PAC-MAN as well as premiere channels, including HBO GO. And now we’re looking forward to kicking off 2012 by expanding to Europe and Canada and providing consumers abroad with the best in streaming entertainmenta natural evolution for Roku.”