Revolutionizing Broadcast Connectivity: The View from SES

Jon M. Sonsteby, VP of North America sales at satellite operator SES, shares with World Screen the benefits of the company’s FlexMove LEO managed services solution.

Broadcast operations are increasingly becoming dependent on complex applications that require high-performing, reliable and cost-effective network access. From capturing stories to breaking news to high-profile sporting events, media companies depend on reliable communications to keep them connected.

Current connectivity options like cellular and terrestrial networks are often unreliable and lack the bandwidth required for video applications. Cellular networks can be riddled with congestion, especially in urban locations and in environments where large-scale events take place. In addition to congestion, cellular networks also struggle when broadcasters are in rural or remote areas with limited coverage or areas affected by weather disasters.

Satellite networks have always provided broadcasters with ideal connectivity due to their reliability, wide coverage and immunity to events and damage that can occur to ground equipment. Today, broadcasters still require that same reliability, but want it in a more accessible way.

Low-earth orbit (LEO) satellite constellations are taking over the satellite industry and transforming how live news, sports, and event coverage is delivered across the globe. LEO satellites provide the reliability and security of geostationary satellites, with lower latencies and higher speeds.

To meet broadcaster requirements, SES has developed a LEO satellite solution to meet the demanding needs of video applications.

FlexMove LEO is not just a connectivity service, it’s a fully managed LEO solution providing broadcasters with the broadcast-grade, low-latency and high-speed connectivity they require. Accessible through easy-to-deploy compact terminals, FlexMove LEO is designed for flexibility and performance. From remote interviews to Olympic-style sports coverage, broadcasters are empowered with real-time, reliable communications from the most demanding environments.

What truly sets FlexMove LEO apart is its unmatched combination of enhanced download/upload speeds, end-to-end managed services and dedicated support—capabilities not offered by other providers. It’s built for full-time occasional use and data applications, providing the agility today’s broadcasters demand.

Broadcasters no longer need to choose between quality and mobility—they get both. The new era of media connectivity is here.

Jon M. Sonsteby is VP of North America sales at SES.