Ray Donahue to Lead Sales at Zee TV, Veria

NEW YORK: Asia TV USA, the media distributor of Zee TV and Veria, has named Ray Donahue as manager of international program sales.

Donahue will be based in New York. He is tasked with developing international carriage deals, program sales and acquisitions in both international and domestic markets. Previously, Donahue was global media delivery specialist at Destiny Entertainment. Prior to Destiny, Donahue managed international and domestic sales at Momentum Distribution.

Subroto Bhattacharya, the CEO of Asia TV USA, commented, “We’re delighted to add a talented, proven sales leader like Ray Donahue to build upon the successful program sales platforms at Zee TV and Veria. Ray has an exceptional understanding of global broadcasting markets and a strong track record of building sales in Europe, Southeast Asia, Latin America and the Middle East. That innovation, business acumen and proven leadership will spark sustained growth and success for our networks.”

Veria’s general manager, Hal Rosenberg, added, “As a newcomer to the cable scene, it’s more important than ever to put Veria’s healthy lifestyle and wellness programs into the hands of international cable operators and distributors. I’m confident that Ray will leverage his network of business professionals, sales and business development skills and media savvy to not only put Veria programs into the right hands at MIPCOM, but also maximize acquisitions of healthy lifestyle and wellness-themed programs.”