Rainbow Signs Huntik Merchandise Deal

LORETO: Rainbow S.p.A. has wrapped up a multi-territory deal with Panini for sticker albums based on its boy-skewing property Huntik, developed in partnership with Big Bocca Productions and m4e.

The deal covers the U.K., Germany, France, Spain and Portugal. Panini has previously worked on other Rainbow properties such as Tommy and Oscar, Winx Club and Monster Allergy. Panini already distributes Huntik sticker albums in Italy and have expanded their deal to include 3-D flow pack figurines and comic books. Panini will support the launch of the products with an extensive TV, press and sampling campaign.

The first Huntik series is currently airing more than 30 countries. A second season was launched at MIPTV and sold to 50-plus territories, including the U.K. and the U.S. The launch of the Panini product range will be coordinated with the broadcast of the series in each territory.