Rainbow Lands Huntik, Winx Club L&M Deals

LORETO: Rainbow S.p.A.’s girl-skewing property Winx Club has secured new deals across Europe for products featuring the Believix Fairy characters from season four, while an additional licensing agreement includes Huntik: Secrets & Seekers. 

Fairies from Winx Club will be featured in a line of lamps and wall decorations in Benelux, Italy and Spain, through a new deal with Eurolights Olanda. Peg Perego signed on for ride-on vehicles throughout Europe, and Pan Décor and Bingo will be rolling out chocolates and confectionery in Greece and the Middle East. In Greece and ex-Yugoslavia, Winx Club and Huntik: Secrets & Seekers deals have been signed with Stamion for hair accessories and with Stamatis Ioannidis for flip flops, shoes, underclothes and beach wear. 

Targeted at girls 4 to 8, Winx Club has achieved £2 billion in licensing revenues with 600 licensees worldwide. The Winx Club series is also a hit worldwide. Huntik blends together realistic settings, epic storytelling, mystery and adventure. In the second season, an important secret changes the characters’ destiny forever, forcing them to embrace the critical importance of retrieving the ultimate magic weapon.