Rainbow Bolsters International Activities

CANNES, October 14: Three new senior executives have joined
the international team at Rainbow Media Holdings, which is representing the Sundance
Channel for the first time at MIPCOM.

Ed Palluth, an industry veteran and long-time Rainbow Media
executive, has been named senior VP of international distribution. Palluth was
most recently a senior VP of affiliate sales for the company.

Marco Frazier and Pepe Martin have been placed as
consultants by Rainbow Media, with a focus on growing the international
distribution of Rainbow Media’s entertainment brands, including AMC, WE tv, IFC
and Sundance Channel. Frazier will lead the company’s distribution activities
in Europe, while Martin will head up distribution efforts in Latin America and
Spain. Frazier and Martin both formerly held the role of VP of affiliate sales
for Rainbow Media.

Rainbow Media’s first international sales representation of
the Sundance Channel follows its acquisition of the network in June. Founded by
Robert Redford, the Sundance Channel offers a diverse and engaging selection of
films, documentaries and original series.

—By Kristin Brzoznowski