Wednesday, August 21, 2019
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Rabbit Films Expands International Sales Team


The Finnish indie Rabbit Films has tapped Sam Ferguson for the position of senior sales manager.

Based in London, Ferguson will be responsible for managing Rabbit Films’ sales efforts across Asia and all English-speaking territories. She will report to Rabbit’s head of international, Jonathan Tuovinen, who has led the international department since 2016.

Ferguson previously held the position of sales manager at ITV Studios Global Entertainment (ITVSGE) and managed sales into Russia, CIS, the Baltics and the Balkans. In that role, she worked with various global entertainment formats, including Love Island, Come Dine with Me and Hell’s Kitchen, as well as scripted series such as The Bodyguard, Harlots and World on Fire.

Prior to ITVSGE, Ferguson worked as Banijay Rights’ format sales executive, selling key brands including Wife Swap, Fort Boyard and Psychic Challenge into CEE and Asia. She has also previously held positions at Zodiak Rights, Sony, PRS for Music and BAFTA.

Ferguson commented: “I am thrilled to join the team at Rabbit Films and excited to be working with such formats as Over the Atlantic and Couples’ Party, as well as finished programs Beyond Human Boundaries and The Dudesons. The company is creating some amazing content and I hope my experience across Asia and worldwide will drive further growth.”

Tuovinen stated: “We have built our international department for the past couple of years with successfully licensing formats such as Over the Atlantic and Globetrotters, and are now ready for the next growth phase. Having someone of Sam’s experience is a major asset for Rabbit Films to further bolster our efforts, and we are very happy having her join our family.”

About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at


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