PwC, VIMN & Russia’s Channel One Align for MIPCOM Discussion

PARIS: PricewaterhouseCoopers, Viacom International Media Networks and Russian broadcaster Channel One are teaming up at MIPCOM to discuss the future of media, entertainment and broadcasting, on October 3 in the Grand Auditorium of the Palais des Festivals in Cannes.

Marcel Fenez will present the annual PwC Global Entertainment & Media Outlook at MIPCOM, in which he will outline forecasts in the media and leisure industries. The report will be followed by interviews conducted by Fenez with Bob Bakish, the president and CEO of VIMN, and Konstantin Ernst, the CEO of Channel One Russia. The two will share their thoughts on the digital migration of entertainment content as well as their outlook for the next five years.

“This is the golden age for consumers, who’ve never had it so good when it comes to accessing premium content (often for free) over multiple devices,” said Fenez. “And the migration to digital has continued to accelerate due largely to the device revolution. Entertainment & Media (E&M) CEOs are having to adapt their business models to capture the shifting nature of consumer demand. But the bottom line is that in order to continue to create the quality content demanded by consumers, someone has to pay. Two companies who are addressing these issues in this extremely competitive and fast moving industry sector are Viacom International Media Networks and Channel One Russia and we’ll hear how they are harnessing and handling the challenges while keeping their eyes firmly on the bottom line.”