PPM Scores Licensing Deal on Panshel

PARIS, June 25: Production
& Partners Multimedia (PPM) has appointed RMP as the French licensing
agency for its animated series Panshel, airing on Piwi and Gulli in France.

RMP will develop a
licensing and merchandising program, excluding books and interactive video
games, for France and French-speaking markets. Key categories include toy,
plush and activities.

Books, activity books and
school activity materials are already due to hit French retailers in March
2009, while an online game is in preproduction for a global launch in June
2009.

The CGI-animated series is
targeted at kids aged 5 to 7. It is the latest series from PPM, the French
production company headed up by Sidonie Herman. The series is being represented
worldwide by WAMC International, which has clinched deals with Disney Taiwan,
Cartoon Network/Pogo in India and RTP Portugal, among others.

—By Mansha Daswani