Peach Blossom Shorts Launch on Kids Central

SINGAPORE, December 4: Tales Alive, a series of English-language animated shorts based
on nine original children's storybooks published under the Media Development
Authority’s (MDA) First Time Writers and Illustrators Publishing Initiative
(FTWIPI), launched today on MediaCorp TV 12 Kids Central in Singapore.

The interstitials, animated by Singaporean outfit Peach
Blossom Media, are three and a half minutes in length and air on weekdays
between 12:30 p.m. and 3:30 p.m. To give viewers further insights into the stories
behind the animation and the creative experiences of the books’ creators,
two-minute interview capsules with the authors with excerpts of the animation
will be shown on MediaCorp TV 12 Arts Central.

Seto Lok Yin, the assistant CEO for industry at the MDA,
said: "Tales Alive has successfully
brought to life the creations of budding Singapore literary and illustration
talents. This meaningful animation series is a wonderful example of cross-media
opportunities for content creation which we encourage the media industry to
leverage on. MDA is proud to support these timeless stories which the whole
family can enjoy.”

Huang Kun Quan, producer at Peach Blossom Media, added: “The
opportunity to adapt original local children’s story books from FTWIPI gave us
a chance to work closely with and be inspired by Singapore’s writing talents.
Our goal was to translate their vision from print to screen, while injecting
our own creative and artistic expertise. This collaborative process has yielded
nine animation shorts, each with a unique style and we are proud to showcase
them to Singapore viewers. Plans to distribute the program beyond Singapore are
also on-going.”

Beginning December 7, the website www.TalesAlive.sg,
created by Peach Blossom Media, will offer added information on the creation of
Tales Alive as well as clips and
interviews with the creators.

—By Mansha Daswani