Paul Johnson to Join Endemol

HILVERSUM, January 14: Following news that Paul Johnson is stepping down as the director of the television division at Reed MIDEM, Endemol has announced his appointment as its global head of marketing and brand partnerships.

In his new role, Johnson will work closely with Endemol’s operating companies around the world to initiate and manage relationships with global brands. He will also oversee the company’s worldwide marketing and communications.

Johnson will take up his new post at Endemol in March, and will report to Ynon Kreiz, the chairman and CEO of the Endemol group. He will further support Marco Bassetti, the COO, and Tom Toumazis, the chief commercial officer, in their respective fields.

Kreiz commented: "Paul is a first-class executive who has played a central role in making the MIP markets a defining part of the TV industry calendar. As our sector enters what is set to be an exceptionally challenging time, globally communicating brand messages and building successful brand partnerships will play an increasingly important role in achieving growth. We couldn’t ask for a stronger candidate for this position and I very much look forward to having Paul on board."

Johnson added: "I am delighted to join Endemol and the impressive team Ynon is leading, which incorporates one of the strongest and most varied executive boards in the TV business. Brand partnerships and branded content, combined with the funding of television, are the object of intense debate and I greatly look forward to working with Endemol’s worldwide group of companies on further building this part of the business. It will also be great to be closely involved with Endemol’s continued and growing presence at the MIP markets and to work alongside the fantastic Reed MIDEM team I know so well, but from a different perspective."

—By Kristin Brzoznowski