PactUS & Global Online Video Association to Host Mini-Market


PactUS and the Global Online Video Association (GOVA) are planning to assemble linear TV and digital content buyers for a first-of-its-kind mini-market.

In addition to the new market, the alliance partners have agreed to form a closer relationship between the production communities, Google Creative Labs and the Facebook Creative Shop. They will also be establishing greater communication channels between the associations’ member companies, along with exploring emerging international licensing opportunities and improving understanding of evolving digital monetization rules and regulations.

“As a creative and democratized market, we need to be stronger and can do that as a group,” said PactUS’s president, David Lyle. “Our primary goals in this area are to improve communication, pursue tax credits and other critical areas of mutual concern, which can only be accomplished collectively through an association like ours.”

Jon Taylor, executive director of GOVA—whose member companies include Jukin Media, Machinima, Maker Studios, New Form Digital, MiTu and Whistle Sports—commented, “As the lines continue to blur between the linear programming and digital content worlds, our aim is to strengthen the overall production community by promoting growth and profitability, and this is a great first step.”

Ginsburg Daniels Kallis Partner Phil Daniels, who led the discussion with Lyle, added, “This expanding union of traditional and digital players offers enormous value to both communities, and we are excited about these new joint initiatives that lie ahead.”