OTT Subs to Generate $32 Billion by 2019

HAMPSHIRE: Subscriptions from over-the-top TV providers are poised to increase fourfold, reaching $31.6 billion in revenue by 2019, according to new data from Juniper Research.

This is an increase from just under $8 billion recorded in 2014. The surge in the uptake of OTT subscriptions over the next four years will be led by growth in the established markets of West Europe and North America, along with the emergence of key OTT players in the Far East and the Asia Pacific.

The report, OTT: A Threat Networks Can't Shake Off, also finds that 4K will be a driver of OTT uptake. While key players such as Netflix and YouTube have launched 4K ultra-high definition services, the adoption of 4K content has been slow thus far. Juniper is predicting this to change over the next two years. Netflix added its 4K offering to its highest-priced subscription package last year, expressing belief that consumers are willing to pay for higher quality content. OTT providers are gaining recognition as being the first to supply viewers with content in this new format.