Nickelodeon Teams with Televisa for Teen Telenovela

BUENOS AIRES: Nickelodeon Latin America is teaming up with Televisa and Illusion Studios for a new coming-of-age telenovela, Sueña Conmigo, which will feature a number of musical elements.

Production is set to begin in March in Argentina, and casting is currently under way. Sueña Conmigo follows the story of two teens in search of their dreams. Clara, is a gorgeous girl with a beautiful voice who lives a glamorous life and is loved by her friends. Luca is a handsome middle class boy with big dreams of becoming a singer and songwriter. They both share a passion for music but have struggles with their families, friends and aspirations. Sueña Conmigo will be produced in HD in Spanish with an adaptation in Portuguese for Nickelodeon Brazil. The network will produce 120 episodes, which will also run on digital platforms such as the web, SMS, mobile and social networking formats.

"Sueña Conmigo is a wonderful story about two worlds colliding, teenage love and pursuing your dreams against all odds,” said Tatiana Rodriguez, the senior VP of programming and creative strategy for Nickelodeon Latin America, who also serves as an executive producer. “We are thrilled to join forces with two industry giants on this project and look forward to showcasing the extraordinary talent that Latin America has to offer both in front of and behind the camera.”

Fernando Pérez Gavilán, the VP of Televisa International and Film, added: “We believe Sueña Conmigo will be a huge success among youth in 2010. We are very excited about this multiplatform opportunity that will surely capture the wholesome energy of youth across the region through on-air, online, recorded music and live performances.”

"As content creators, we feel very fortunate to have a strong team capable of producing unique and appealing programming," commented José Luis Massa, the CEO of Illusion Studios. "Thanks to the high quality we strive for, we have been able to partner with key players in the entertainment industry such as Nickelodeon and Televisa. Sueña Conmigo perfectly melds the artistic talents, production values and fresh approach to today’s musical and fantasy content trends that is expected in the global market."