Nickelodeon Heads to Poland

LONDON/WARSAW, April 16:
MTV Networks International (MTVNI) is expanding its footprint in Central and
Eastern Europe with the launch of Nickelodeon Poland, which will air as a
Polish-language channel, on June 1.

The localized channel,
aimed at kids 2 to 12, will broadcast daily via cable and digital. Programming
will include a mix of international content from Nickelodeon’s animation
portfolio, including preschool hits Dora The Explorer and Blue’s Clues as well as SpongeBob SquarePants and Jimmy Neutron for older kids, tween live-action series Drake
and Josh and Unfabulous and the Nickelodeon Kids’ Choice Awards. Additionally,
Nickelodeon Poland will air original local productions and acquisitions.

The channel will be
supported by a Polish-language, rich-media website (www.nick.com.pl), which will provide users with an online community
and a wide range of interactive elements such as a video player with
full-length episodes, games and downloads. Nickelodeon Poland joins the roster
of MTVNI channels currently available in the country: MTV, VIVA, VH1 and Comedy
Central.

“The launch of Nickelodeon
Poland is a real landmark for us and completes our five-channel portfolio of
MTVNI brands in Poland,” said Bhavneet Singh, the managing director and senior
VP of emerging markets for MTVNI. “Nickelodeon is the world’s premier
entertainment brand dedicated exclusively to kids and we’re really keen to
further expand the brand footprint across the region providing viewers and
clients alike with a meaningful and engaging multimedia offering. Our Polish
team have done a tremendous job in creating what will no doubt become the go-to
destination for Polish kids both on and off air.”

Izabella Wiley, the
general manager and VP of MTV Networks Poland, added: “Nickelodeon is an
incredibly strong, internationally renowned brand and is the number one kids’
network in the U.S., the U.K. and in several countries around the world. We
fully intend to tap into the extensive expertise and assets available to our
hard working and dedicated team to make Nickelodeon the leading kids’ channel
in the Polish market.”

—By Kristin
Brzoznowski