Nick Asia Launches China Animation Block

BEIJING: Nickelodeon Asia is set to launch a new branded block next month showcasing original animation from the Chinese market.

Premiering July 5, ChinaToon will launch with Creative Power Entertaining’s Pleasant Goat and Big Big Wolf and Zhejiang Zhongnan Group Animation Video’s Magic Wonderland. The block will broadcast to 13 territories across the region and serves as the first pan-Asian platform dedicated to Chinese animation.

“Chinese animation is gaining immense popularity and critical recognition internationally," said Indra Suharjono, the executive VP and managing director for MTV Networks South East Asia and Greater China. "ChinaToon will be the vehicle to bring this unique animation genre to a wider audience. We are proud to introduce ChinaToon and its exciting lineup of Chinese animation programs as new members to Nickelodeon’s family of top-rated programs that kids of all ages in Asia love."

“Chinese-produced animation is now world-class, and it’s important to provide a springboard to launch it into the international marketplace,” added Mei Yan, the managing director of MTV Networks China and chief representative of Viacom Asia In China. “Creative Power Entertaining and Zhejiang Zhongnan Group Animation Video are two excellent examples of how efforts to nurture the Chinese animation industry has led to success in the development of locally-produced programming."