New VP Named Within Warner Bros. Non-Scripted Team

BURBANK: Adam Steinman has been appointed VP of non-scripted international development and sales at Warner Bros. International Television Production (WBITVP).

Steinman will be based in Burbank but reports to London-based Andrew Zein, WBITVP’s senior VP of creative format development and sales. Steinman is tasked with overseeing the adaptation and development of non-scripted programming based on formats and original concepts from within the international television production group as well as third-party producers. He will also be responsible for helping WBITVP identify U.S. producers to partner with, along with acquiring U.S. formats to be exploited internationally. Steinman previously spent four years at Tiger Aspect USA.

“Adam’s keen sense of reality programming and his breadth of knowledge in this specialized genre make him a terrific addition to our newly established business,” said Zein. “As the bulk of our operations are based in London, we will look to Adam to represent our efforts on the other side of the pond.”