New U.K. Licensing Manager for HIT

LONDON, August 14: HIT Entertainment has named Jo Adamson as
licensing manager of hard goods in the U.K., based in the London office and
reporting directly to Laura Clarke, the director of licensing of hard goods.

Previously, Adamson worked at Amscan International for three
years as licensing and product development manager. She oversaw licensees in
the U.K., Europe, Middle East and Africa including Disney, Warner, Nickelodeon,
Mattel and HIT Entertainment properties.