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NEW YORK: 4Kids Productions, a subsidiary of 4Kids Entertainment, has upped two of its veteran executives: Michael Haigney and Kristen Gray.

Haigney has been promoted to creative director for 4Kids Productions. He will report to Alfred Kahn, the chairman and CEO of 4Kids Entertainment. In his new role, Haigney will be responsible for the creative direction of all series adaptations and other projects created by 4Kids Productions. He joined the company in 2000 and will continue to serve as producer and writer for various series produced by 4Kids Productions.

Gray takes on the role of head of network operations. She will be responsible for the day-to-day operations of TheCW4Kids TV block, 4Kids Productions and 4Kids.tv website. She joined the company in 2002, and will continue to serve as legal counsel on all network and website matters. Gray also continues to report to Samuel Newborn, 4Kids Entertainment’s general counsel.