New Marketing, L&M Director for Studio100

MUNICH: Studio100 Media has appointed Peter Kleinschmidt as its director of marketing, licensing and merchandising.

Kleinschmidt will be working across a portfolio that includes brands such as Vicky the Vicking, Maya the Bee, Dive Olly Dive! and The House of Anubis. He will report directly to Studio100’s managing directors, Patrick Elmendorff and Hans Bourlon. Kleinschmidt most recently served as managing director for CTM Concept TV & Merchandising.

Elmendorff commented: "Peter has a wealth of experience in the licensing industry—covering the development of new program and licensing properties as well as the management of established formats. On the basis of this expertise I am confident that we will be able to identify new marketing opportunities and achieve corresponding revenue potentials."