New Majority Shareholder for ALL3MEDIA

LONDON, July 31: Private investment firm Permira has
acquired Bridgepoint’s majority stake in ALL3MEDIA for £320 million, the
company announced today.

The current management team of shareholders Steve Morrison,
Jules Burns, David Liddiment and John Pfeil remains in place. In a statement,
Permira said it would continue to back the company’s existing strategy, “which
is to grow organically by supporting the tremendous talent pool that ALL3MEDIA
has developed, and by continuing to make acquisitions of companies whose
management and talent see ALL3MEDIA as a group which can help them to realize their
full potential.”

Commenting on the acquisition,
Steve Morrison, the chief executive of ALL3MEDIA, noted, "Permira has
expressed great commitment to the continued growth of the ALL3MEDIA group and
support for the whole management team and we welcome their investment in the
group's continued expansion.”

Derek Elliott of Permira said,
"We believe that independent producers are addressing a dynamic and
growing market. ALL3MEDIA represents an important investment for Permira in
content." Robin Bell-Jones, also of Permira, added, "ALL3MEDIA is a
fantastic platform for growth and we are delighted to be working with its
outstanding management and creative talent to develop the business to the next
stage."

ALL3MEDIA was advised by UBS.
Bridgepoint has been a majority shareholder in ALL3MEDIA since its formation in
2003 from the television assets of the Chrysalis Group.