New Latin American Licensing Agents for 4Kids

NEW YORK: 4Kids Entertainment has appointed Exim Licensing Group as its licensing agent across Latin America, and Tycoon Enterprises as its licensing agent in Mexico.

The agents will handle the majority of 4Kids’ properties, including Chaotic, Teenage Mutant Ninja Turtles, Dinosaur King, RollBots, Viva Piñata and Yu-Gi-Oh!. Both companies are already experienced in launching successful children’s entertainment licensing programs for 4Kids in Latin America, including the original Yu-Gi-Oh! Tycoon Enterprises will develop and oversee all licensing programs in Mexico, and Exim Licensing will do so in Central and South America, Puerto Rico (Spanish only) and the Caribbean.

“Exim Licensing and Tycoon Enterprises are widely regarded as the premiere licensing agents in Latin America and we’ve had a successful history of working with both companies,” said Roz Nowicki, the executive VP of marketing and licensing at 4Kids Entertainment.  “With our new and expanded relationship, we are confident that they will execute impactful licensing programs in this key geographic region and together will result in great success for 4Kids’ properties.”