New Entertainment Division Director for Reed MIDEM

PARIS: Reed MIDEM has appointed Jérôme Delhaye as the new director of its entertainment division, which oversees the company’s television, digital content and music markets.

Delhaye fills the post vacated by Anne de Kerckhove in April. In his role, he oversees the business and strategic direction of MIPTV, MIPCOM, MIPCube, MIPFormats, MIPDoc, MIPJunior, and MIDEM. Laurine Garaude, the director of the Reed MIDEM television division, will report to Delhaye, as will Bruno Crolot, the director of music markets.

Delhaye has been with Reed MIDEM since 2005, holding a range of positions in strategy and diversification, new business development, marketing and business technology.