New Deal for Endemol’s Circus Format

HILVERSUM, October 6: Brazil’s TV Globo has come on board
for two Endemol formats: Strictly Dancing
and the new title Circus of the Celebrities.

A first season of Circus Of The Celebrities is set to launch in early 2007 along with two series
of Strictly Dancing.

Endemol Italy’s production of Circus of the Celebrities premiered on Mediaset’s Canale 5 on September 18,
winning its slot among 25- to 54-year-olds. It airs seven days a week at
lunchtime, and once a week in an early peak slot. The format first launched in
TVI in Portugal, averaging a 33 percent share.