New Channels GM at BBC Worldwide America

NEW YORK: Perry Simon is to take on the role of general manager of channels for BBC Worldwide America as of September 7.

Simon will be responsible for the growth strategy and creative direction of BBC America, BBC America HD, Video on Demand, BBCAmerica.com, and future content distribution platforms for the company’s U.S. operations. He is tasked with driving programming, marketing and operations for BBC America, as well as commissioning original programming for the channel collaborating with BBC public service, BBC Worldwide Productions and the creative communities in the U.S. and U.K. Simon’s career has mostly been within senior executive posts at NBC, Viacom and his own Paramount-based production company, Shore View Entertainment.

"BBC America has been responsible for bringing some of the most innovative and compelling television programs to American audiences for over a decade," said Herb Scannell, the president of BBC Worldwide America. "Perry is a creative force with a proven track record of successfully developing, producing, scheduling and marketing television and has most recently been active in emerging digital platforms. He has the perfect combination of experience in television and digital media to take BBC America to new heights."

"I’m delighted to be working with Herb Scannell and the entire BBC Worldwide team to help extend the reach of BBC America with signature, brand-defining programming and promotion," added Simon. "I look forward to developing and extending the BBC America brand across all platforms in a coherent and compelling way. We will target viewers seeking quality innovative television that is ahead of the pop culture curve, and we plan to ramp up our production and acquisition activity to achieve this goal."