New Appointment at Telemundo

MIAMI: Effective immediately, Borja Perez will serve as VP of integrated solutions and digital media for the Telemundo Communications Group.

Perez will report to Jacqueline Hernández, the COO of Telemundo and Peter Blacker, executive VP of digital media and emerging businesses. In this new role, Perez will be working across Telemundo and mun2’s production studios to develop integrated content solutions for advertisers across all platforms. He is responsible for overseeing Telemundo’s digital programming as well as content and audience strategy. Perez will be key to the integrated team in implementing and executing TV 360 franchise platforms while creating, aligning and managing the new multiplatform revenues.

Prior to this new appointment, Perez was appointed as the Yahoo! Telemundo Alliance Leader, in addition to his post as VP of market development for digital media at Telemundo. Before Telemundo, he was director of U.S. Hispanic and international business development for AOL at AOL Media Networks.

"Having the power to develop original content for Hispanics across all screens and in both languages is the Telemundo Group’s unique selling proposition," said Hernández. "We recognize this, and our advertising partners recognize this. This new position is aimed at meeting and serving the various needs of our clients who want to develop customized content that can connect their brands with consumers across multiple platforms."

"Borja’s extensive industry knowledge and expertise along with his proven track record have been tremendous contributions to the consistent growth of our department," added Blacker. "This new and expanded position will take Telemundo’s digital media division to new heights and provide our clients with the best digital strategies and customized solutions needed to reach their target audiences."