NBCU Launching Mobile Portal in Japan

LONDON/TOKYO, October 31:
NBC Universal will offer access to content from a number of its film and TV
properties through a new branded mobile portal in Japan, available via NTT
Docomo, KDDI-au and SoftBank Mobile.

Customers will be able to
download a variety of mobile content, including themes, tones, decoration
emails, made-for-mobile comics, flash and casual games. The mobile portal will
also feature fan forums and communities for NBC Universal-branded content.
Services will be available on a pay-per-download and subscription basis, with
some offered on an initial free promotional basis.

"We are tremendously
excited to be launching our Universal Mobile business here and will strive to
create new and edgy content that expands the digital experience of our
fans," said Taichi Fukuda, the managing director of NBC Universal for
Japan.

"This is the first
time that a content portal will be programmed, hosted and managed entirely
within the company—it's a fresh start," added Jeremy Laws, the
senior VP of mobile and broadband for Universal Pictures Digital Platforms.
"The Universal Mobile portal will give Japanese consumers a compelling,
medium appropriate and fun way to interact with our brands on their mobile
phones."

—By Kristin
Brzoznowski