NBC Unveils Digital Player

BURBANK, September 14: NBC will stream full episodes of its
new fall prime-time shows on its website for free with NBC 24/7, NBC
Universal’s new video player.

Nbc.com will also feature blogs from the creators, producers
or cast members for every show on the air. All new, returning, scripted or
reality shows will host a live blog immediately after the premiere episode.

Jeff Gaspin, the president of NBC Universal Cable
Entertainment, Digital Content and Cross-Network Strategy, noted, "When
you launch a new season, it's important that you get the shows in front of as
many eyeballs as possible. We've created a variety of new, engaging digital
offerings to generate excitement and drive viewership to the network."

Among the shows offered following the network broadcast are
the first four episodes of 30 Rock, and
eight episodes of the new dramas Kidnapped, Friday Night Lights, Studio
60 on the Sunset Strip, and Heroes.