NBC Universal, Intel Ink Content Deal

NEW YORK/SANTA CLARA, September 28: NBC Universal and Intel
today announced the launch of the NBC "VIP Access" online service
that will provide on-demand broadband-delivered entertainment content for free
to consumers with Intel Viiv technology-based PCs and Centrino mobile
technology-based laptops.

As of this week, Intel customers will be able to download
key NBC Universal programs in high-resolution video from NBC.com, including the
entire fall season of two new shows, Heroes
and Studio 60 on the Sunset Strip.
NBC VIP Access will feature more than 20 different NBC Universal broadcast and
online programs, including the season premieres of Friday Night
Lights, 30 Rock and SCI FI's Ghost Hunters, among others.

"Great content coupled with a great experience is a key
differentiator on the web," said Beth Comstock, the president of NBC
Universal digital media and market development. "NBC's VIP Access
showcases some of the best content that we have and we are proud to be working
with Intel to deliver the best high-resolution online video experience
available to consumers."

"The combination of NBC content with Intel Viiv and
Centrino technology will give users a chance to enjoy great television in a
high quality format in the living room and on the go," added Kevin
Corbett, the VP of Intel's Digital Home Group and general manager of the
company's Content Services Group. "This showcases the value the PC can
deliver in providing high-quality entertainment content—previews, full
episodes, webisodes, etc—on-demand."