NBC Names President of Program Planning, Scheduling and Strategy

BURBANK, April 4: Emmy and Promax Award-winner Vince Manze,
who has been the president and creative director of The NBC Agency since 1999,
has been named to the newly created position of president of program planning,
scheduling and strategy at NBC.

In this new role, Manze will be responsible for overseeing
long-range program planning and scheduling for the NBC Television Network. In
addition, he will coordinate closely on the network's cross-platform cable
opportunities. He reports to Kevin Reilly, the president of NBC Entertainment.

Mitch Metcalf, NBC's scheduling executive, will continue as
executive VP of program planning and scheduling at NBC Universal, and will
report to Manze. Lisa Vebber, the VP of scheduling and strategic analysis at
NBC Universal, and Jay Potashnick, the director of program planning and
scheduling at NBC Universal, will continue to report to Metcalf.

Manze helped launch The NBC Agency in November 1999 while
serving as the firm's president and creative director, where he oversaw the
development of all creative content produced by The Agency. He also worked
closely with his longtime NBC advertising and promotion partner John Miller.

Prior to the formation of The NBC Agency, Manze served as
the SVP of advertising and promotion at NBC Entertainment since September 1992.
Manze, along with Miller, had overseen the creation of successful franchise
campaigns, such as "Must See TV," and helped to develop and strengthen
NBC's brand identity. In 1999, Miller, Manze and their NBC colleagues received
the Emmy for Outstanding Commercial for an advertisement for the Internet
portal service Snap.com. The spot also received the World's Best Commercial
award from the IBA. Last year, Manze was presented the Pinnacle Award by the
members of Promax. Miller and Manze were also honored by the Promax&BDA
organization with a Campaign of Distinction award for their work on the hit
reality series The Apprentice.