NATPE Spotlight: Beyond Distribution

MIAMI: Chile, Brazil and Argentina are among the top territories that Beyond Distribution has its eye on for NATPE sales, according to Sherry Fynbo, the company’s senior VP of sales for the Americas.

Especially important, Fynbo says, would be to secure free-to-air deals in Brazil and Chile at the market. To achieve its sales goals, Beyond is bringing out a slate that includes Mother of the Bride. The show features dress consultants who help the moms of soon-to-wed women look their best on the big day.

Beyond is also presenting Fatal Vows, which uses interviews and reenactments to tell the stories of marriages that ended in murder. Each episode sheds light on how divorce could drive a person to commit a cold-blooded crime.

There’s also a third season of the real-estate/home-design show Love It or List It, in which homeowners must decide whether to stay in their newly remodeled abodes or look for new living quarters. “Lifestyle and factual programming are in huge demand by the cable channels,” says Fynbo.