Name Change for Granada America

LOS ANGELES/LONDON: ITV is rebranding its U.S.-based production entity Granada America as ITV Studios, Inc., effective immediately.

The move aligns the branding of the Los Angeles-based venture, led by Paul Buccieri as CEO, with its parent company, ITV Studios. The announcement was made by Lee Bartlett, the managing director of ITV Global Content.

Since its formation in 2004, Granada America has played an increasingly important role for ITV’s worldwide business, acquiring, developing and producing reality and scripted programming for U.S. networks. Its slate includes Hell’s Kitchen and Kitchen Nightmares for FOX, I‘m A Celebrity…Get Me Out of Here! for NBC, Nanny 911 for CMT and Steven Seagal Lawman for A&E.