MySpace Launches New Copyright Protection Initiative

LOS ANGELES, May 11: MySpace has launched Take Down Stay
Down, a new feature that prevents users from re-posting video content in the
MySpace community after that content has been removed at the request of the
copyright owner.

MySpace is offering the feature to all copyright owners free
of charge. "We have created this new feature to solve a problem that has
long frustrated copyright holders and presented technical challenges to service
providers—how to prevent copyrighted content from being re-posted by the
same or a different user after it has been taken down by the copyright
owner," said Michael Angus, the executive VP and general counsel for Fox
Interactive Media. "MySpace is pleased to be the first website to
implement a more effective solution to this challenging problem. This is a groundbreaking
and unprecedented benefit for copyright owners that re-enforces MySpace's
position as the leader in copyright protection on the Internet."

With Take Down Stay Down, when a content owner informs
MySpace that a user has improperly posted its content onto MySpace Videos, the
content is removed and MySpace also creates a digital fingerprint of the video
content and adds it to its copyright filter. If any user tries to upload the
same content that has been removed, the filter will recognize the digital
fingerprint and block the content from being uploaded.

The Take Down Stay Down feature is also integrated into
MySpace's "Content Take Down Tool," providing copyright owners with a
solution to identify and remove any unauthorized user-posted content.