MTV2, MTV Tr3s On Board for Lucha Libre

BURBANK: In a deal brokered by Cookie Jar Entertainment’s teen and adult-programming division, Lucha Libre Mexican wrestling action will air in English on MTV2 and MTV Tr3s.

The deal clinched by Cookie Jar Entertainment’s The Jar brings 52 weeks of the new show to the two networks. The two channels will also air Behind the Mask, a half-hour special that takes an in-depth look at the history of the sport of Lucha Libre.

“Cookie Jar Entertainment is thrilled to team up with MTV2 and MTV Tr3´s to air the first English-Language Lucha Libre series in the U.S.,” said Tom Mazza, the executive VP and head of worldwide TV at Cookie Jar Entertainment. “It has been extremely successful in Mexico and on Spanish-language networks in the U.S., and we believe that with MTV’s support, this new series will continue to build momentum for Lucha Libre USA, making it the next major wrestling brand in the U.S.”

“To be partnered with a network as successful and effective as MTV2 and MTV Tr3s is a great opportunity for us,” said Steven Ship, managing director of Lucha Libre USA. “Their commitment to promote the series and the brand will give us the chance to provide new and exciting wrestling entertainment to the U.S. market.”

“Through our partnership with Lucha Libre USA, we’re extending the Lucha Libre brand, which has already been embraced for years by passionate fans around the world,” added Chris McCarthy, the senior VP strategic development and digital TV networks at MTV. “By bringing the series to MTV2 and MTV Tr3´s, we’re giving a new audience direct and exclusive access to all the beloved characters and fast-paced action that are part of this cultural hit.”

Copyright Promotions Licensing Group U.S. (CPLG U.S.), Cookie Jar’s licensing arm and the North American licensing agent for Lucha Libre USA, will be launching a consumer products licensing program in Fall 2010.